Digital Marketing Head

5 - 10 Years

Job Description


* Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities
* Leading the integrated marketing communication and brand management with 6 direct reports
* Producing ideas for promotional events or activities and organize them efficiently
* Planning and executing campaigns for corporate promotion and launching new product lines
* Driving marketing for both Indian and International operation, which includes strategy formulation for brand and product communication among target customer base
* Spearheading marketing communication, brand management, public relation, digital & social media marketing across India and Asia sub-continent
* Spearheading all inward and outward marketing communication in the company
* Marketing AOP, preparing budget and analyzing spend across marketing channels for various activities
* Formulating ATL and BTL campaign strategy for brand and product promotion
* Planning and execution of campaign across print media, outdoor, digital and Radio channels across India
* Implementing marketing activation and awareness activities including wall painting, van activation, outdoor hoarding, influencer and retailer meet and end consumer promotion campaign
* Monitoring marketing activities across India including inside and outside showroom branding and product promotion
* Coordinating with ad agency/ digital agency/ PR agency to develop marketing campaigns, creative and PR strategy
* Ensuring the marketing media mix in line with the parameters of budget, ROI, revenue objective, lead generation and brand objective
* Managing merchandising to ensure brand visibility at point-of-sale across channel
* Conducting general market research to be aware of trends and competitor's marketing movements

Salary: INR 5,00,000 - 15,00,000 P.A.

Industry:Education / Teaching / Training

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Employment Type:Permanent Job, Full Time


Desired Candidate Profile

Please refer to the Job description above

Company Profile


BSS BUSINESS CONSULTANCY PRIVATE LIMITED is a Private Company limited by Shares. It is registered with Registrar of Companies, Bangalore on Sep 25, 2017.
Current Status of Bss Business Consultancy Private Limited is Active.
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Recruiter Name:Deeksha